(763) 528-8135

Minneapolis, MN

With over a decade of experience across branding, marketing, promotional merchandise, print production, web design and ecommerce, I'm not a Swiss Army Knife, I'm a toolbelt.

I've worked with clients ranging from Fortune 500 brands to independent small business owners, delivering consistent, production-ready design work at scale across print and digital.

I work fast, communicate clearly and make everyone's job easier.

Available for freelance, contract and full-time opportunities. Reach out for rates, scheduling and availability.

I feel in shapes and colors.

Shape creates line. Line gives space dimension. Color and texture build emotion. Contrast drives attention. Balance and rhythm hold everything in place.

These fundamentals allow typography to find its voice, and layout to carry the story, leaving images and illustration to do what they do best.

When the foundation is solid, the work emerges. The identity. The logo. The campaign that says exactly what it needs to say.

Everything is saying something. My job is to make sure it says the right thing, consistently, across every application.

Ecommerce storefronts · ASI platform support
Online product development · SKU management
Mockups · colorways · product visualization
Vendor communication · approval workflows
Decorator coordination across screen print, embroidery and pad print
Full-scale expo production · booth design
Branded merchandise · event marketing
Large-scale catalog production
Capabilities decks · pitch presentations

Fluent in Adobe Creative Suite and industry-standard production tools
CMYK · Pantone · ICC color management
Press-ready files from any source or format
Print vendor communication · prepress · quality control
Die lines · packaging design · structural layout systems
Spec sheets · production documentation
Wide format · substrate specifications
File management · digital asset organization

Target
UPS
Best Buy
3M
General Mills
Major Universities and Educational Institutions
Huntington (formerly TCF)
Dunn Bros Coffee
MoneyGram
Twin Cities Pride
Healthcare and clinical organizations
Local and independent small businesses

Download Full Resume →

Vol. 01

Cosmic Orchard

Orange Vanilla Cream + Sour Lemon

The Cosmic ProspectorScoured the universe for gold but found something better. A citrus grove at the edge of everything. Oranges cultivated in gamma-enriched soil, summer vanilla wrapped in an orange peel with a creamy finish. Brimming with the cosmos.

Unbeknownst to him, something far more sinister was growing in the radioactive runoff next door.

Warning Sour LemonNot a gimmick. A challenge. The kind of sour that makes your eyes water and your face scream regret. Exactly what it says. Disagreeable. Manically brilliant. Why would someone make this. Because you want to try it.

Smooth and sour apart, together a perfect cosmic combination.

Vol. 02

Meet-Cute

Cherry Mango + Strawberry Banana Split

Record Store Pick-UpHe wasn't really looking. Just browsing. Hoping to find his A side. Hand drifting toward the one out of print record he'd convinced himself didn't exist anymore. Their hands touched. He dropped everything. He turned cherry red in a panic in his oversized mango headphones.

She wondered if he tasted like he looked.

Art and Craft SuppliesShe makes new things from old things. She has a drawer. In it, a single strawberry string woven through Nana's old buttons, gaudy pins, banana yellow construction paper, bits and bobs, nicks and knacks. She knows exactly what is in that drawer. Layered, specific and entirely intentional. He would make a nice addition to her collection.

Every A side needs a B side. Flip the record. Keep the hot glue gun warm.

Vol. 03

These F#ckin’ Guys

Whisky & Lacquer + Whisky & Melted Snow

Khaki Dad Tap WaterBeen on the same block so long the house started to fit him. Cargo shorts. Socks and sandals. Opinions delivered like city ordinances. He calls it tap water to sound tough like he came up on a garden hose and likes the taste of dirt. Whisky and lacquer, sealed himself off forty years ago and called it having standards.

Just like the fence he fixes every summer. Every winter he remembers why.

Winter Storm AdvisoryRegularly triggered by the Weather Channel. Checked the forecast before breakfast, after breakfast and again just to curse it out one last time. Knows the exact temperature at which shorts stop being a point of pride and start being a cry for help. Apparently it does not exist. Snow melted on whisky, accidentally aged in a barrel in his shed for two decades.

Bitter rivals. Best friends. So annoyingly inseparable even the weather can't get in their way.

Vol. 04

Rainbow Connection

Tropical Punch + Strawberry Kiwi

Radical Vibe TrooperIt's 1977 and you just stepped off Yavin 4 onto a laser lit dance floor. The world feels different now, tastes different now, like fruit punch through a hyperdrive. The fumes of cherry, orange and pineapple fill your nostrils like coaxium hyperfuel. A sugar rush propelling your vibe through space and across the dance floor.

The vibe of '77 wasn't alone on the dance floor.

Disco Rainbow SunshineComes beaming in on mirror tiled roller skates. ABBA in a can. Liquid John Travolta in 100% polyester, if John Travolta and polyester tasted like a starburst of strawberry energy with a spark of kiwi and disco...? Do I taste disco?

Last seen cruising the galaxy in a laser light show powered starship. We are tracking dimensions and discography to get them back.

Vol. 05

Finishing Combo

Blood Orange Lime Heat + Black Cherry Cola Smoke

Midnight RoughianStarts it. Not because anything happened. Because nothing was happening. Blood orange lime heat, fast, loud, already out ahead of itself. Kicks a door open when there isn't one. Says let's go to nobody in particular hoping somebody will heed the call.

And somebody always does. Every single time.

Shadow Boxer 1989Ends it. Black cherry cola smoke, settles in slow and controlled like it already knew where this was going and decided to meet 'em halfway. Everything lands exactly where it's supposed to, like he's seen this exact version of events before and already knows how it ends. Hands registered as lethal weapons. Prefers to use them for drinking. It's easier that way.

One starts it like it's the first time. One ends it like it's the last.

Case Studies

A decade of client relationships across retail, apparel and promotional merchandise. Fortune 500 briefs and small business handshakes. Work that lives behind NDAs and work that lives in people's lives. From brand strategy to the final print run, across industries and individuals. Every brief is different. The commitment isn't.

Design starts with an idea. Screen printed, embossed, folded into packaging, rendered on a screen, built into a capabilities deck, splashed across your socials. Getting it there cleanly, consistently and on brand is the work. Branding informs identity, identity informs marketing, marketing informs production and production is where it all becomes real. These aren't separate disciplines. They're a single continuous process and the work below is what that process looks like in practice.

UPS

Goes Green

Context

A promotional production company brought the brief in. UPS needed a custom product for their Goes Green initiative, company store and promotional distribution. The entire product had to embody the message, not just carry it.

Problem

Sustainability messaging is easy to slap on a product. Making the product itself feel like proof of the initiative is a different problem entirely.

Approach

Build the green ethos into every layer. Recycled materials, eco inks and a product behavior that makes the message visible without saying a word.

Execution

A color-change stadium cup system built around the UPS shield.

Recycled plastic construction
Eco-friendly ink throughout
Color-change material that reacts to temperature
Lid and straw system tied into the same visual language
One concept carried consistently across the full product set
Developed end-to-end across material, behavior and form.

The cup responds to its environment. That was the point. Go green isn't printed on it. It happens to it.

Result

A cohesive product system that proves the initiative through interaction. The message reveals itself through use.

The message is in the material.

Target

Seasonal Endcap — Summer Fun & Great Gifts

Context

A sales rep needed Target to see a seasonal impulse buy program as a complete retail experience, not just a product list. Two seasonal categories, summer and winter, with year-round crossover items. Fifteen to twenty-five SKUs across the full assortment.

Problem

Individual products don't sell a program. Target needed to see the shelf, the packaging, the color system and the seasonal story all at once before they'd commit.

Approach

Define the retail system before the product exists in final form. Build something convincing enough to sell the program and flexible enough for Target to take it the rest of the way.

Execution

Took the sales rep's product selection and built a full retail system around it.

Seasonal packaging design across summer and winter categories
Year-round crossover items repackaged per season
Color and tone systems tied to each category
Shelf assortment and display logic rendered as a full planogram
Supporting graphics and messaging throughout

Result

The pitch landed. The products ended up on Target shelves.

Built to communicate the system, not just the product.

Target

Production Spec & Overseas Manufacturing

Context

A sales rep brought the job in. Target's vendor couldn't produce a promotional gift card tote to spec. Thousands of units, an event launch on the calendar and no room for another failure.

Problem

Color was off. Alignment was poor. The deadline was fixed and overseas production lead times don't flex. They needed it solved the same day.

Approach

Treat the spec as the deliverable. Give the factory nothing to interpret and it has nothing to get wrong.

Execution

Call came in that morning. Spec package built and delivered to the overseas vendor that night.

Physical and digital deconstruction of the original bag
Measurements taken and digitized
Bleeds, seams and structural layout documented
Pantones matched and confirmed
Complete production package built and delivered

Result

Thousands of units produced correctly and on time. First try. The event launched on schedule.

If the spec is right the product follows.

Apparel

Capabilities & Production

Context

Apparel design lives at the intersection of art and production. Getting it wrong means a shirt that can't be printed, a logo that bleeds on a dark substrate or a colorway that falls apart at the embroidery machine. Getting it right means understanding the process before the design even starts.

Problem

Most designers hand off artwork and hope for the best. Printers work with what they get. The gap between the two is where budgets blow and deadlines slip.

Approach

Design for how it gets made. Know the difference between what works on a screen and what survives a production run. Build files the printer can use without a conversation.

Execution

End-to-end apparel capability across design, production and ecommerce.

Owned across design, file prep, production coordination and storefront delivery.

Layered file preparation for screen print separation
Full color artwork packaged for sublimation production
Colorway systems adapted to substrate and decoration method
Screen print, embroidery and pad print coordination
Ecommerce storefronts built and populated for schools, corporations and internal company stores
Product visualization, mockups and scale across full SKU assortments
Clients include Edina schools, Dunn Brothers, UPS, TCF and more

Result

Apparel that gets produced correctly, looks right on the product and sells through the store.

The design only works if it survives production.